The video discusses how to market your business on social media, with a focus on storytelling and strong calls to action. The speaker discusses the concept of “know, like, trust” and how your audience needs to know you, like you, and trust you in order to take any action you might propose. This approach is important for building brand loyalty and sales.
- (00:00:00) If you want to market your business on social media, you need to have a strategy that is focused on lead generation, lead nurture, and lead conversion. Every piece of content you create should be designed to achieve one or more of these objectives.
- (00:05:00) In this video, social media marketing expert Ryan Casey discusses how to market your business on social media, with a focus on storytelling and strong calls to action. By telling stories that resonate with your audience, you can create a strong connection and compel them to take action.
- (00:10:00) The video discusses the concept of “know, like, trust.” According to the speaker, your audience needs to know you, like you, and trust you in order to take any action you might propose. For example, if you’re selling a product, you should lead with valuable content before asking your audience to buy. This approach, called the “80/20 rule,” is important for building brand loyalty and sales. If you want to learn more about creating content that converts into money, the speaker offers a free training.